Corporates : The World Engines

The nature of Corporations: entities that run the world supposedly/ expectedly for the benefit of human beings.

But the inherent non-human properties that make the corporate what it is, also make it hard - rather impossible to cater to this humanness of desires /wants/needs however deliberate their efforts be. The remedial steps can only ever achieve the level of asymptote, not ever reaching the actual needs. Here the word 'actual needs' require a bit of clarification. Not sure how I will define it, but it surely isn't up to individual-based choices (taking a jibe at the level of intelligence of the average individual, or the democratic preference in general. But I digress). Back to the main topic - the true needs of individual apart from basic food, clothing, shelter and biological needs are none in the crude sense. However, taking a bit idea from Maslow's pyramid on the hierarchy of needs; we can set a vague measuring scale/gauge - on how to / where to proceed further beyond this basic fulfilment to achieve the meaningful (needs a bit of clarification - will come back to it later) purpose of our daily lives and short term and long term goals in general. 

Back to corporates: they are the entities created and nurtured which cater to some entirely alien goals. Here, I would like to draw an analogy. There's a movie by Peter Jackson ( the guy who directed the Lord of the Rings) named 'Mortal Engines'. It has some giant vehicle/machine/living world kind of thing on which the whole civilizations live and which is responsible for the survival of human living on it. But the survival on these 'engines' is entirely dependent on keeping the engines well and working. So the purpose becomes not, to utilize these 'engines' to live as good as possible but to live to keep these 'engines' running.

Corporates / giant businesses that have shaped/shaping the world as we know it by the default setting of their conception are stuck in this endless loop. At the end of the day, their fuel is the 'profit' and humans that work for/on these corporates are just means to keep it well and functioning by trying to keep churning out more 'profit' because its these corporates that are responsible for their bread and butter.

All the ranting aside, the real question which always comes at the conclusive end of such topics is: is this inevitable? or is there any other alternative? If we can turn back the time and roll the dice of future progress again, would it be possible to have different economic scenario altogether or emerging of corporates as global dominations are bound?

P.S.: The advertisement and fierce nature it has achieved in the modern culture of consumerism is the reason I started writing this composition. But this turned out to be centered on the nature of corporations. So addressing the advertisement will be some other piece of work.

P.S. 2: On the topic of Meaningful lives addressed earlier, I feel if we go deep into different philosophical school of thoughts, we are bound to hit a dead end- concluding to futility of lives anyway. But within this conscious bound world,  meaning in lives can be related to many aspects, mainly centering on the concept of doing good for the self and immediate and non-immediate society in general.